Remember the Welcome to Omaha Crop Circle with the American Idol logo you saw at the start of last night’s audition show? I’m not sure how you could miss it. It was 5 acres across! The welcome, dubbed by American Idol as Omaha’s “Big Reveal” was officially extended Tuesday night from hundreds of feet in the air during the national broadcast of American Idol’s Omaha auditions show.
“We came up with the idea to have our agency make a crop circle to greet American Idol to our city,” says Jennifer Windrum, public relations manager at Swanson Russell Associates. “We were in discussions with American Idol for a separate project and told senior producer, Patrick Lynn, to be on the look-out for our green and yellow message. To our surprise, Lynn said, “You’ve got to be kidding me. I’m a crop circle freak. If you guys can pull this off, I want to use it in my show.” “American Idol’s interest in our crop circle, potentially using it as the opening shot of the Omaha auditions show and keeping the “Big Reveal” a secret from everyone obviously turbo-charged the stakes of our original plan a million-fold,” said Windrum. “We told Lynn we would make it happen, and we did.”
Check out this video from Swanson Russell Associates for a “behind the scenes” look at how they created it. I was really surprised by the technology they used, though it now seems like an obvious choice. Very cool. I had been hoping that aliens had been receiving the broadcasts and made it because they were such big fans. Oh well.
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Posted on: Wednesday, January 30, 2008
