Dreamworks is ready to throwback to the 50’s B-Movies with one of its next projects, “Monsters vs. Aliens”, an animated sci-fi horror styled animated comedy. The cast is pretty impressive and includes Reese Witherspoon, Rainn Wilson, Stephen Colbert, Hugh Laurie, Will Arnett, and Kiefer Sutherland. Sounds good so far, but it gets better with the technology:

“This isn’t our father’s 3-D,” says the studio’s animation chief, Jeffrey Katzenberg. Though it still relies on funny glasses, “the digital projection puts a perfect image on the screen. There is no ghosting, no eye strain or nausea.”

To avoid confusion, since computer animation is already called 3-D, he calls it “the Ultimate 3-D.”

While this new technology sounds cool be ready to pay more for it. Katzenberg says the process will add $15 million to the project which will be passed on directly to consumers with increased ticket prices to watch “Monsters vs. Aliens”. It looks cool, but that just killed it for me. When movies like this are going to make hundreds of millions the studios should suck it up and take it as the cost of doing business. I’ll wait for it on DVD.

Source: USA Today